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nielsen

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HBO and Netflix Wise Up By Dropping Live/Same Day Ratings and Notifying of Expiring Titles, Respectively

December 23, 2014
Uncategorized
hbo, last call, live plus 7, netflix, nielsen, ratings

Every day, TV/movies and the Internet come closer and closer to becoming one. There are signs of this shift everywhere.

Most recently, HBO has announced that it will only use Nielsen’s Live Plus 7 measure which encompasses the rating for a TV show right when it airs all the way to 7 days after (via Variety). The amount of people that watch their favorite HBO shows like Veep and Silicon Valley on their DVR or on HBOGO grows everyday. 

Online streaming giant Netflix is also stepping up its game, which, already, is changing the dynamic of how Hollywood works with the likes of Amazon, Hulu, etc.. Titles of TV series and films that aren’t original Netflix productions often have a finite time to be streamed on Netflix. Notifications of what and when those shows and movies would disappear were scarce, but with a “Last Call” section of a newsletter that Netflix sends out. they’ll be doing away with that problem altogether (via The AV Club). If, for some reason, The Office was to no longer be available to stream via Netflix, you’d know a month ahead of time. 

Soon, there will likely be no separation between your favorite comedy web series and comedy TV series.

Netflix Has Just Passed 50 Million Subscribers From a Lot of Your Binge Watching

July 27, 2014
Uncategorized
hulu, netflix, nielsen, online streaming, subscribers

(via The Hollywood Reporter)

Whether it be watching something like Arrested Development, Netflix stand-up specials, Orange Is The New Black, etc. the subscribers of Netflix have grown in number all the way past 50 million. That’s 1.69 million subscribers added worldwide from the second quarter of this year alone. 

In contrast, Nielsen reported recently that there are currently an estimated 115.6 TV households in the U.S., which comes out to a 1.2% rise from the last TV season.

While it seems unfair to compare worldwide Netflix subscribers to U.S. TV households, these numbers also don’t account for Hulu Plus subscribers, people watching HBO GO even with an HBO subscription, Amazon Instant, and more (i.e. the aggregate viewership of online streaming networks).

So, we wouldn’t be surprised to see, a few years down the road if Netflix commanded the viewership and produced the amount of content that a network does year round, which would be probably pretty great for comedy series/specials/movies/talk shows. 

ABC, Fox, and More On Board For Comcast/Twitter “SEEiT” Initiative

December 30, 2013
Uncategorized
abc, comcast, fox, nielsen, SEEiT, twitter

ABC, Fox, and More On Board For Comcast/Twitter “SEEiT” Initiative

The newly developed Twitter function that will take people to watching certain TV shows when tweeting about them has gotten more partners like ABC and Fox.

As Nielsen now, somehow, figures tweeting into ratings, SEEiT, if it catches on, might be a way to inflate ratings for a show. Then, maybe tweeting about a show could, in theory, save shows from getting cancelled like Enlightened?

Definitely, @midnight will benefit from this if Comedy Central/Viacom joins in.

Nielsen to Add Mobile Device Viewing to TV Ratings in Fall 2014

September 23, 2013
Uncategorized
mobile devices, nielsen, tv ratings

Nielsen to Add Mobile Device Viewing to TV Ratings in Fall 2014

Nielsen inches ever closer to trying to getting an accurate read on who is watching what. We’re not sure how much of a net positive that would be, but we’d hope a move like that would have prevented shows like Zach Stone Is Gonna Be Famous or Bunk from getting cancelled.

We just wonder why they couldn’t get that information from the NSA. 

TBS Renews Conan Through November 2015

April 1, 2013
Uncategorized
conan, nielsen, renew, tbs

TBS Renews Conan Through November 2015

Hopefully, by then, Nielsen will have fully integrated ratings from TV and the Internet and the fervent fanbase of Conan O’Brien will make the next renewal cycle longer than 2 and a half years.

As Nielsen Expands Scope of TV Ratings, a David Cross Movie Will Be Released on Vine

March 3, 2013
Uncategorized
david cross, it's a disaster, nielsen, tv ratings, vine

The Nielsen Company, in an attempt to more accurately represent viewership of TV shows with the current advent of the Internet and home/mobile devices, has agreed to expand the scope of their reported TV ratings to include Netflix, Amazon Instant, Xbox, Playstation, and the iPad. This is in addition to their Nielsen Twitter rating.

However, it was announced last month that the movie It’s A Disaster starring David Cross (it has a great trailer if you haven’t seen it already) from Oscilloscope will be put on the new 6 second video Twitter based app Vine.

We’re not exactly sure how all of this will play out or how much growing pains we’ll go through, but the once very segmented realms of movies, television, and the Internet are melding together, which is good, we believe, in the long run.

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