Grant Lyon Got to Be His Own Crazed, DIY Holiday Mascot for Coca-Cola’s My Coke Rewards

Coca-Cola’s My Coke Rewards let Grant Lyon run loose as a some dude who is really excited about this time of year, perhaps too much, and want to spread his oversaturated holiday spirit to passersby walking along the Santa Monica Promenade.

If you run into Grant decked out in Christmas lights, etc., it’s hard to not feel a least little more into holiday season.