Not only is this the first non-Christmas-special reunion of the winning Sofia Coppola and Bill Murray combo, but On The Rocks will very likely be the first prestige picture coming from the company that makes iPhones.  

Everything here is lined up for this to be a sure bet with Coppola, Murray, Rashida Jones, and a premise that seems like a spiritual sequel to Lost In Translation (maybe we’ll finally figure out what Murray said to Scarlett Johansson?) that also might tap into that legendary mythos of Bill Murray himself:

The movie follows a young mother who reconnects with her larger than life playboy father on an adventure through New York.  Rashida Jones will star with Murray. Production starts this spring in New York. 

We’ll keep a close eye out for trailer to see how sure of a bet Apple and prestige film factory A24 are taking.