The recent rebranding of media giant Tribune Publishing into TRONC has run into a mixed reception.
Some of that might have to do with their awkward official rebranding video.
Ad Hoc, which parodies ad campaigns, got “an inside look” as to why that rebranding video is so esoteric even though it’s trying to be broad at the same time (with a great assist from one of our favorites, Eric Dadourian).
(via The Hollywood Reporter)
Come Oct. 27th, TruTV will no longer be the land of Court TV as they will have officially rebranded themselves with an entirely new comedy line-up. “Way more fun” is the tagline they’ll have and the tone they’re aiming for and having series like the sketch show Friends of the People is certainly a good start.
In the era where Comedy Central has had a resurgence, IFC has successfully rebranded themselves as a comedy channel, Adult Swim making great live action and animated comedy series, HBO as well as FX earning plenty of accolades with their comedy series, and Netflix/Hulu/Amazon/Yahoo all collecting their own noteworthy comedy series line-ups, TruTV definitely has their work cut out for them, but we’re excited to see where they go.