Go “Behind the Scenes” of Tribune Publishing’s TRONC Rebranding Video

The recent rebranding of media giant Tribune Publishing into TRONC has run into a mixed reception. 

Some of that might have to do with their awkward official rebranding video.

Ad Hoc, which parodies ad campaigns, got “an inside look” as to why that rebranding video is so esoteric even though it’s trying to be broad at the same time (with a great assist from one of our favorites, Eric Dadourian).