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key demo

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Nikki Glaser Is Investigating Comedy Central’s Core Demographic by Crashing on a Couch

August 16, 2014
Uncategorized
comedians crashing couches, comedy central, demographic, emmy blotnick, key demo, nikki glaser, ratings

To further tap into the zeitgeist, Comedy Central is doing some “investigating” of their core demographic of young people.

More specifically, they’re sending the very funny Nikki Glaser and her producer Emmy Blotnick to a house full of young, creative types to crash on their couch and gather data, however that’s supposed to work. From that, they made a web series aptly called Comedians Crashing Couches.

The first two episodes are up and more so than finding out what the kids are into these days, we’re wondering if Nikki will stay sane through the whole process.

Comedy Central’s “@midnight w/Chris Hardwick” Already Scoring Well in Ratings

October 31, 2013
Uncategorized
chris hardwick, colbert nation, comedy central, daily show, key demo, midnight, ratings

Though the technical jargon of ratings shares from Nielsen can be more than a little cryptic (especially where exactly they’re coming from), it would seem that young people, “a key demo”, really love “@midnight w/Chris Hardwick” as it has beaten out The Daily Show and Colbert Report with that age group on a single night. 

And, well, just take a look at some of the funniest people in Kristen Schaal Patton Oswalt, Nikki Glaser, Matt Braunger, Eugene Mirman, Doug Benson  and more come up with lame comic book characters and awesome fake buzz feed lists to see what all these young people are so into.

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