As part of the promotion of a movie, the talent is often now required to do some sort of online content that needs to go viral.
Such a dilemma befell Don’t Think Twice’s Mike Birbiglia, Keegan-Michael Key, Gillian Jacobs, Chris Gethard, Kate Micucci, and Tami Sagher.
So, they did this.
Is it a viral video? Is it a short film? Is it a sketch? Is it all three as a commentary of the debilitating allure of having content go viral? Is that in of itself a viral video?
We’ll let you decide for yourself (though we’re betting on the last two FYI).