Rather than a trailer or quotes pulled from favorable reviews from critics, Lifetime should have their marketing campaign lead by Aubrey Plaza’s explanation of Grumpy Cat’s Worst Christmas Ever on Jimmy Kimmel Live.

She can’t believe what went down with her voicing one of the most famous cats on the Internet, notes that this movie is historic, and uses the word “insane” more than once when describing working on it.

Those are pretty good selling points as far as we’re concerned. If you’re so inclined to now watch Grumpy Cat’s Worst Christmas Ever, it premieres on Lifetime on Nov. 29th at 8PM.