Every once in awhile a brand taps into a parody of their product just right. They send up the very thing it’s selling, but also does so in a way that makes them way cooler all the same.
Adidas has been doing a lot over the last couple years to boost their reputation in the ever burgeoning world of streetwear. Their latest collaboration with UK streetwear star Palace has an absurd, satirical campaign poking fun at how ridiculous the level of masculinity is within an men’s shoe ad.
In fact, this ad is way more clever, fun, and ridiculous than it need be. Watch it here.