Watch Tig Notaro Point Out Her Own Billboard for Her HBO Special to People on the Street

The special Tig Notaro: Boyish Girl Interrupted premieres on HBO on Aug. 22nd.

To get the word out, Tig not only has a giant billboard on the side of a tall building, she also made sure to stand near it, so she could point it to anyone walking, running, or driving by.

If you get a chance to point out your own billboard, it looks like you should absolutely do it.