In the Simpsons universe, the proprietor of King Toot’s Music Store, the establishment right next to Moe’s Tavern, has never been seen, but that’s going to change in the upcoming season.

Will Forte has been cast as the owner of King Toot’s. So, naturally, given The Simpsons comedic strategy with neighbors, King Toot’s and Moe’s should have plenty of fun in an all out rivalry, despite selling different products.