pace foods

Within the last 24 hours since we reported this story of one Kyle Kinane hilariously taking on the automated corporate Twitter account of Pace Picante, not only have several news sources online picked up the story, but it’s become an entry in the Pace Food Wikipedia page, several other corporate higher ups got involved, and someone at Pace might have lost their job.

We’d like to think this whole incident might lead to an entire social media manual for corporations in how to handle the Internet and not implode, specifically dealing with comedians, and how they’ll still probably get it kind of wrong.

UPDATE: This entire incident was orchestrated by “master prankster” @RandyLiedtke.

Kyle Kinane vs. @Pace_Foods

December 1, 2013

Uncategorized

free salsa, kyle kinane, pace foods, pace picante, twitter fights, winnie cooper

Apparently, the holiday season has started off with nice spicy bang as the great Kyle Kinane has gotten into a hilarious back-and-forth with the Pace Picante Twitter account as it has been automated, a “glitch” as Pace Foods says, to respond positively (i.e. GRAB SOUTHWEST BY THE BOTTLE in response to anything, positive or negative).

Testing the limits of their robots, actual humans responded, tried to work it out with some exchange of salsa, at which point Kinane continued to have fun and this may have all ended up being a big rigmarole in getting free salsa, win over Danica McKellar, and more.

Either way, thanks to Kyle Kinane for starting off December right by having a good amount of fun with a corporate Twitter account.

Update on Kyle Kinane vs. @Pace_Foods

Kyle Kinane vs. @Pace_Foods