Within the last 24 hours since we reported this story of one Kyle Kinane hilariously taking on the automated corporate Twitter account of Pace Picante, not only have several news sources online picked up the story, but it’s become an entry in the Pace Food Wikipedia page, several other corporate higher ups got involved, and someone at Pace might have lost their job.

We’d like to think this whole incident might lead to an entire social media manual for corporations in how to handle the Internet and not implode, specifically dealing with comedians, and how they’ll still probably get it kind of wrong.

UPDATE: This entire incident was orchestrated by “master prankster” @RandyLiedtke.