As State Farm and Autotrader.com pulled their ads from Samantha Bee’s time slot, TBS, even after the unnecessary apologizing from both Bee and themselves, feels they need to reassure advertisers that such a thing as Bee using a curse word she used all the time (without controversy we might add) won’t happen the same way again.
So, Bee will have gone from “full creative license” to the network watching her more closely. We don’t know how much of a muzzle that puts on Bee and her team at Full Frontal, but the precedent set here isn’t great.
If all of this is supposed to be making things “even-steven” between liberals and conservatives for Roseanne tweeting out what was barely a joke and horribly racist then having get her show immediately cancelled, then we can only see both sides getting more entrenched from here on out.
Still, we hope that Full Frontal with Samantha Bee will figure it out and this won’t be like when a late night host move from 12:30AM to 11:30PM and has to become, essentially, family friendly.