Though plenty of people will be seeing Anchorman 2 next month, Will Ferrell and co. are putting on a marketing blitz to remember.

Having already released a memoir, sang a campaign song for Toronto’s Mayor Rob Ford, single handedly spearhead a campaign for the new Dodge Durango, something tell us that Will Ferrell almost enjoys doing publicity stunts as much as making the Anchorman sequel.

With that being said, we hope he makes fun of the sport of curling the whole time he’s an official color commentator.