Well, The Onion is laying down a new gauntlet by launching Clickhole.com to make fun of the listicles and aspirational, dramatic headlines that both Buzzfeed and Upworthy have made themselves famous for on the Internet.

Already, there’s a pretty great primer for Clickhole.com right now before it’s launch in June. We’re really curious how or if Buzzfeed and Upworthy will go toe-to-toe with them.