For someone who revels in off-kilter business ideas for the purpose of comedy on Nathan For You, Fielder’s actual business venture seems to be doing quite well.

Nathan Fielder’s is taking his response to Vancouver’s Taiga jackets, the company that wrote up a tribute to a Holocaust denier, to the next level. Initially, Fielder launched a rival outdoor apparel company that promotes Holocaust awareness and eduction (specifically donating to the Vancouver Holocaust Education Center).

Several thousands of dollars have been donated to VHEC and Fielder has just made a $150,000 donation. On top of that, Nathan has announced plans to actually open a pop-up store just for this Sunday, March 26th in Vancouver, the city where Taiga is based, this weekend.  

A Fielder business venture wouldn’t be complete without some mischief. With that in mind, he has made this offer:

Greater Vancouver residents are encouraged to come down and trade in any Taiga jacket they have in exchange for a free Summit Ice soft-shell jacket and “Deny Nothing” pin. Donations will also be accepted in exchange for other Summit Ice clothing while supplies last. (Please note: any Taiga jackets collected will be disposed of in a manner deemed appropriate by Mr. Fielder.) 

We’d be surprised if Fielder didn’t have something amazing planned for those who can walk into the pop-up shop. After all, Nathan Fielder is the architect behind Dumb Starbucks.

If you want to get your own Summit Ice gear, you can get it now without being in Vancouver here.

Lastly, here’s our other favorite part of this announcement:

If the mayor wants to give Mr. Fielder the Key to the City, please contact: keytothecity@summiticeapparel.com