As the way we consume TV has changed more in the last few years than it has in the past few decades, ListenFirst Media has launched a ratings system that attempts to measure the online viewing/engagement of any and all entertainment online.
We all know that shows like Community, Key & Peele, Parks and Recreation, Conan, Jimmy Kimmel Live, Arrested Development, The Tonight Show, Last Week Tonight with John Oliver all fare quite well online no matter what their TV ratings are. So, a Digital Audience Rating combs through Facebook, Instagram, Tumblr, Twitter, YouTube, Wikipedia, and Google+ to see what people are watching the most online.
For instance, the viral Friends reunion/fan fiction bit on Kimmel pushed Jimmy Kimmel Live to the top.
While Nielsen has tried to do a version of this, we hope this DAR becomes an accurate, valuable metric for content online, where, more and more every day, people watch anything and everything.