Jimmy Kimmel and Matthew McConaughey Make a TV Spot For Austin’s Vulcan Video

This week, Jimmy Kimmel is back in Austin, TX for SXSW taping Jimmy Kimmel Live. Not only is Kimmel is making sure to visit more of Austin sights, but making sure both the world and the Greater Austin area know about them.

After asking for submissions by local Austin businesses if they wanted to be part of making a local TV spot, Jimmy Kimmel picked video rental store Vulcan Video (seems like Austin’s version of Cinefile or Vidiots) and enlisted Matthew McConaughey to make a very “local style” ad.

Watch it all go down here.