It’s undeniable that memes are a touchstone of culture in the 21st century. With that in mind, renaissance man  Jesse Friedman (brewery owner, app developer, avid Epicurean) has gone and developed a whole app centered on coming up with your own memes as quickly and as simply as possible (and even doing so competitively).

The product of that idea is Meme Fighter, which will do all of the above and probably more, and we here at TCB are partnering with Jesse to put on an exclusive live show, Meme Fighter LIVE!, that will pit comedians in ultimate combat with only memes at their disposal. This week’s TCB Field Report talks all about Jesse’s journey from brewing all the way to Meme Fighter and finding some grassroots for the app in the LA comedy community.

Get Meme Fighter at memefighter.app and follow Meme Fighter on IG @memefighterapp. Get tickets for Meme Fighter LIVE! @ Lyric Hyperion on Sat. 9/23 here.

Produced by Jake Kroeger
Music by Brian Granillo
Artwork by Andrew Delman and Jake Kroeger