To Promot-, um, As a Philanthropist, Jerrod Carmichael Sponsors a PeeWee Football Team

With the premiere of his HBO stand up special Love at the Store just around the corner, Jerrod Carmichael wanted to make sure people watch it give something back.

So, he sponsored a PeeWee football team, which is a great thing for a community. He even went as far as buying them jerseys that just so happen to “coincidentally” tie into his special.

Watch Jerrod’s marketing savvy altruism at work plus a great Steve Rannazzisi cameo and be sure to watch Love at the Store Oct. 4th at 10PM on HBO.