It was only a matter of time before Facebook was going to do this, right?
If a company has the money and is in any way related to media, it would seem the prevailing winds these days push them towards producing original content whether it be TV shows, digital short form series, movies, podcasts, etc.
That’s why Facebook making their own content seems like a forgone conclusion at this point.
Initially, the idea of Amazon making original shows and movies seem odd, but they’ve gotten plenty of traction and acclaim with their releases in the short time that Amazon Studios has been around. Facebook making their own shows and movies seems even less weird as they are a social media company.
Nothing specific has been indicated in terms of what they’ll be making and how much of it they’ll be making, but comedy will probably play a big role. What we’ll be watching for is if this push will attract people not on Facebook’s payroll to upload their content on FB instead of YouTube, Vimeo, Funny or Die, etc.
YouTube is so ingrained in the cultural consciousness that it would be hard to imagine that happening on a large scale, but we’ll have to see what Zuckerberg has up his sleeve in the next several months.