Back when Zoolander first came out back in 2001, social media hadn’t been created, much less caught on. Thus, creating the legend of Derek Zoolander was left to a montage in the beginning of the movie.
Now, 15 years later, Ben Stiller can actually go around in character as Derek and make it really seem like he’s the biggest male model that there ever was, is, and will be, especially since the fashion world seems game as well.
On top of this Esquire UK cover pictured above and an accompanying photo shoot video, Derek has done in-depth interviews with Vogue, walked the runway during a Valentino fashion show, and even had a whirlwind romance that lasted a few hours with other actual models like Cara Delevigne.
All in all, it’s a pretty great promotional campaign for Zoolander 2, which comes out next week.