High profile names doing podcasts continue to be a rising tide for the future of podcasts. If you want to think about the value of podcasts at the current moment, a seven-figure deal for talent is comparable to similar deals made routinely for TV, movies, and music.
Schumer will be doing a podcast that covers her takes on the world in regards to pop culture, politics, and stand up comedy. That could easily be the basis for a topical weekly show that Schumer could have hosted, but doing it in podcast form is much less production intensive and allows Schumer time to do plenty of other projects.
We think that this might be a tipping point for those on the fence about listening to podcasts.