Having your own face on a billboard, especially on the legendary Sunset Strip in WeHo, is quite the milestone for any entertainer.

That’s why Mo Mandel wanted to make a promo for his brand new stand-up special Negative Reinforcement, which started streaming on Seeso this week, showing off his visage on the heart of The Sunset Strip.

However, you should know that the ad for Mo’s special is on a digital billboard that rotates through a cycle of plenty of other ads. He still gave a shot at making a promo anyway.

Oh, also, you should go watch Negative Reinforcement on Seeso since Mo is pretty damn funny as shown in these clips of said special.