(via The Hollywood Reporter)

Ellen Degeneres’ Ellentube seems to be only the tip of the individual-branded-content-iceberg. Whalerock Industries, which used to be BermanBraun, is looking to package a bundle of networks/channels/etc. that are driven by the entire individual personalities such as Howard Stern and Tyler The Creator.

The networks are set to be subscription based online, but there are plans to head for cable and modes of distribution as well.

We’re now curious what Stern and Tyler will do programming wise outside of the radio show and Loiter Squad respectively.