Nerdist, Funny or Die, College Humor, Vevo, Yahoo!, Pop Crush, Amazon, and even The Wall Street Journal all got to release one of Weird Al Yankovic’s 8 music videos from his new album Mandatory Fun.

To our knowledge, there hasn’t been such an expansive rollout of music videos over so many brands that make or host original content and, as you might imagine, this move has gotten Yankovic has gotten tons of views and a #1 album overall on iTunes as well as possible #1 album on Billboard.

For any album, not just a musical comedy parody album, that’s impressive.