Lorne Michaels’ Broadway Video Launching “Mas Mejor” as Digital Studio Targeted at Latino Audiences
(via The Wrap)
It’s interesting how this news comes just as Sabado Gigante, a 53 year variety show, has just come to an end.
Many english language networks have attempted to tap into the ever growing latino population in the U.S. with bilingual and latino/hispanic focused programming. Success has unfortunately been sparse.
Yet, the thought of something catching on could be a boon in ratings/views to anyone who finds a show that works in the regard.
Along these lines, Broadway Video, Lorne Michaels’ umbrella entertainment brand for the multitude of shows he has on late night, primetime sitcoms like 30 Rock, and more, is creating a digital space that looks to capitalize on the Latino demographic as well as create more Broadway Video content that general audiences can watch.
Original bilingual web series, videos, etc. that will include the likes of Horatio Sanz and Fred Armisen will go officially launch in January of next year.