The Eugene Mirman Comedy Festival is already a pretty great calling card for a comedy collective and if you’re going from that to starting a record label, you’re probably going to be off to a pretty great start.

Such is the case with Pretty Good Friends who are shifting their efforts from live and film production to also becoming a comedy record label, seemingly along the lines of AST Records or Blonde Medicine. Already, they’ve got releases in the pipeline from Bobcat Goldthwait, Maeve Higgins, and Jon Glaser. We’re biased, but we’re thrilled to see that there will be a new label just dedicated a comedy, especially when it’ll be distributed by the crème de la crème of cool kids record labels, Sub Pop Records.

Mirman, in the most Mirman-esque way, on launching PGF, “One of the most exciting things about starting a comedy record label for fun with your friends is the array of confusing lawsuits happening around audio rights right now. But we are committed to endeavors that make little sense business-wise, but give us opportunities to hang out with friends and make stuff that makes us laugh.”

Just off the tail of New York Comedy Festival wrapping up, there will be a Pretty Good Friends Records launch party at the hallowed stage at The Bell House on 11/16. Get tickets here before they likely sell out quick.