Right about now is when networks pull out all the stops in “For Your Consideration” campaigns to convince Emmy voters in the hopes that their shows can take home a golden statuette. 

If you even have the slightest idea of who Nathan Fielder is, you ought to know that he likes to do things, shall we say, untraditionally. 

Promoting his show Nathan For You for an Emmy win is no exception and Fielder certainly didn’t disappoint as he, in such a beautifully subtle way, combines a PSA on the vulnerability of the Emmy voting system with hyping Nathan For You and even throwing shade at SNL all at the same time.

Watch the whole thing and revel in it here.