Lil’ Rel Made Head of Comedy at kweliTV

(via Deadline)

Lil’ Rel might be breaking new ground as the Head of Comedy of a new streaming platform. It’s not often that talent gets to take a part of actual programming in terms of curation when it comes to any sort of comedy network/studio/streaming platform, much less be in charge of the whole thing. Sure, Funny or Die had Will Ferrell and Kevin Hart started his very own mutli-platform comedy network Laugh Out Loud, but they’ve either stepped from their executive duties or have delegated such duties as looking for new content/talent to one or several other people.

Yet, that’s what kweliTV, a self-ascribed global destination for indie black cinema, is aiming for. Rel will oversee his very own channel on the streaming platform as well as curating comedic content for the whole kweliTV brand (in collaboration with top brass).

Lil’ Rel will undoubtedly highlight some stuff that we’ve all should have been watching, but he might also be setting a new precedent for streaming services to get an edge over each other in having a certain type of name in charge, in some capacity, of part of their scheduling.