(via The Wrap)
Over the long Christmas weekend, The Interview raked in $2.8 million at over 300 theaters, but made nearly five times that amount in VOD sales.
Being simultaneously released on YouTube, Google Play, and Xbox Video, The Interview also got $15 million from those renting and buying the movie online. That number put it at the top of the chart for YouTube and Google Play as the top selling movie title of the entire year.
It’s still a long way to go to recoup the production and marketing budget as well as the untold cost of the hack of Sony Pictures, but there is undoubtedly a growing number of people willing to pay to watch their movies from the comfort of wherever they are.
What this ultimately means for the movies of Seth Rogen and Evan Goldberg, controversial comedies, and overall movie budgets has yet to be seen. Hopefully, 2015 will hinge less on hesitation and more on faith in the end product.