(via The Hollywood Reporter)
Arguably the audio equivalent of YouTube, Soundcloud has established itself as one of the top services in their niche. They’re now going to implement ads and a potential subscription service with a handful of partners in order for those partners to generate their own revenue with their content.
So far, ads from Comedy Central could play on audio content from Earwolf, AST Records, Funny or Die, or JASH. If this direction continues, this could be a new avenue for podcasts or comedy albums looking to monetize themselves.