(via EW)

Here’s proof that Nathan Fielder can actually make business plans that aren’t just elaborate pranks.

Only two months ago, Nathan For You’s Nathan Fielder came out with his own Summit Ice jacket as a response to finding out that his former favorite jacket made by Taiga honored a Holocaust denier. In that time, over $300,000 has been raked in from the jacket going on sale and all the profits are set to go to the Vancouver Holocaust Education Center. At this pace, Fielder has claimed that the sales of Summit Ice will reach a $2.2 million annual gross.

Now that there is a Summit Ice t-shirt and a knit cap available that also raise money for the same cause, don’t be surprised when he’s right.