One underlying penchant of Comedians In Cars Getting Coffee is Jerry Seinfeld’s love for classic ads. It makes sense given his affinity for cars of the past.

So, Jerry sells season 10 (coming to Netflix on July 6th) in this trailer as if it were an add for some home appliance in the 50s (even going so far as to do most of it up in black and white).

At this point, the freewheeling hangout/interview series knows it formula and how to execute quite well. Really, you can almost see that episodes with Kate McKinnon, Mulaney, Chappelle, Galifianakis will almost certainly deliver.