Apparently, this is the first color that has ever been made for a comedian and his brand over at Pantone, the renowned company for colors.

See for yourself here.

Not only are Conan O’Brien, Team Coco, and TBS making history by streamlining Conan to a half-hour and making it more comedy focused, but they’ll have an official color, and a very fun one to boot, to go with it. Pretty sure the rest of late night would have some dark, moody color as their official color. The contrast between orange and what would likely be indigo definitely reflects the difference in tone between Conan and his other late night counterparts.

By the way, the new, revamped, leaner Conan premieres tomorrow at 11PM on TBS with Tom Hanks as the guest.