The clickbait parody site by The Onion known as Clickhole officially launched today and it’s as perfectly satirical as you would hope it to be. Listicles, nostalgia, personal quizzes abound there in a way with headlines that The Onion pulls off the best.
Interestingly enough, the parody of clickbait still makes us want to click, which kind of makes it clickbait, but the kind that we feel less guilted into checking out.
Well, The Onion is laying down a new gauntlet by launching Clickhole.com to make fun of the listicles and aspirational, dramatic headlines that both Buzzfeed and Upworthy have made themselves famous for on the Internet.
Already, there’s a pretty great primer for Clickhole.com right now before it’s launch in June. We’re really curious how or if Buzzfeed and Upworthy will go toe-to-toe with them.