The newly developed Twitter function that will take people to watching certain TV shows when tweeting about them has gotten more partners like ABC and Fox.

As Nielsen now, somehow, figures tweeting into ratings, SEEiT, if it catches on, might be a way to inflate ratings for a show. Then, maybe tweeting about a show could, in theory, save shows from getting cancelled like Enlightened?

Definitely, @midnight will benefit from this if Comedy Central/Viacom joins in.