With Facebook’s launch of Facebook Watch well under way to take on streaming services, Zuckerberg and the Facebook-owned Instagram are now making a two prong attack with the introduction of IGTV. 

Instagram’s IGTV, officially unveiled today, allows users to both watch and make videos native to Instagram that are up to an hour long. We’ll have to see if such a move offers up competition in the space for uploading videos (a space almost entirely dominated by YouTube and somewhat by Vimeo). 

That being said, an hour of running time does allow anything from a sketch to a TV pilot to maybe what could be considered an extended Instagram story to exist on “the Gram”. We’ll just have to wait and see if all that happens and, if so, happens en masse.