The newly developed Twitter function that will take people to watching certain TV shows when tweeting about them has gotten more partners like ABC and Fox.
As Nielsen now, somehow, figures tweeting into ratings, SEEiT, if it catches on, might be a way to inflate ratings for a show. Then, maybe tweeting about a show could, in theory, save shows from getting cancelled like Enlightened?
Definitely, @midnight will benefit from this if Comedy Central/Viacom joins in.
TV Everywhere and Comcast are developing a Twitter specific button/app that will allow users access to an embeddable link to whatever show/content they’re tweeting about.
Could this have saved Totally Biased with W. Kamau Bell or Nikki & Sara Live? We will never know, but this is the sort of thing, especially given Nielsen’s new inclusion of Twitter chatter into ratings, that might have helped.