In order to get the word out as much as possible about Billy Eichner‘s first studio feature film, Bros, and a very highly anticipated gay rom com with an entirely queer cast, coming out Sept. 30th, Billy has returned to his roots of yelling at people at the street, giving them a chance to win $1.

Eichner took to the streets of NYC once more, this time with beloved straight man Paul Rudd, to enlist as many straights to watch Bros this month as possible. Per usual, Billy on the Street doesn’t disappoint and Billy Eichner yelling is timeless and it should be a series once again somewhere (maybe PlutoTV wants to hop on original programming?)

In the meantime, enjoy the results of the latest Billy on the Street here.